Are you a small resort owner in Florida and looking for a logo design? Do you have your own Rent a Car company in Florida and don’t know how you should design its logo? How about for a boutique?
If you were to create the perfect logos to represent your business in the state of Florida, how would you make it?
The first step is to study all the unique facts of the state itself.
Good Florida logos need to encompass all the exclusivity of the brand so that it sets the logo design apart from all others. List down all the facts that you think sets this state apart from the rest.
1. The state is one of the most famous holiday destinations in the world.
2. It is famous for its blue beaches, wide variety of water sports, palm trees and alligators
3. It is known as the island of sunshine
Now, gathering all the facts above, let’s see if we can come up with a combination of text, colors and image to create great corporate identities.
The state of Florida may have a casual feel to it, but it is still not recommended to use curly fonts for it as that would make the logo look too informal. Instead use fonts that are wider in style like the Hamburgefonsti, Supreme stencil or Vintage. These type of fonts are easily readable and don’t give as much as corporate appeal as the other font types do.
Yellow is the most perfect color that should be used to represent the state. The yellow color is often described as bright and cheery and is represents warmth, much like the sun itself that is most dominant in Florida. It is also the color that seeks most attention, something that can prove to be very beneficial for advertising your business.
But using the yellow color can also be a tricky business because if the shade of the yellow color is too bright then it can be irritating to the eye which would be repulsive to the customer instead of being attractive. Besides yellow, some of the other colors that you can use are blue, green and orange. For example, if your business is related to water sports, why not use light blue. If your business is related to fashion, you can use different tones of orange. But make sure that if you’re using a bright shade in the image, then you use a lighter background to keep an even tone of the overall image.
You can use the image according to your business nature but make sure that the picture reflects the real essence of the Florida state along with your business. Since Florida has a casual appeal to it, you can use informal illustrations to represent your business. For example, you can use abstracts of the sun, the palm trees and even the alligators to give a south Florida logo feel. If you own a rent a car, why not have a car illustration with the sun shining in the background; or maybe the palm trees.
So, there you have it. Some ideas to create a logo design for your business in Florida.